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Orange County | Los Angeles | San Diego food photographer

Food photographer Alan De Herrera | Competitive rates! 714 335-3252
Orange County | Los Angeles | San Diego

Food photography and styling


Shooting food

Welcome to my food photography web site. If you're looking for an experienced food photographer for advertising, packaging, editorial, cookbook projects, menu boards or web site marketing, then you’ve come to the right place. With over 10 years of experience shooting for restaurants, hotels, cookbooks and large companies like Coca Cola, Subway and Jack Daniels, I can help you produce incredible images with competitive pricing. Food photography is considered one of the most complicated types of product photography so it's very important to hire someone who knows how to shoot food. Whether you need to shoot in a studio or at your location, I can provide you with the necessary insight on how best to structure your food photography photo shoot. I offer half-day, full-day and multi-day rates along with options to bring in a professional food stylist at various rates. View portfolio

Culinary video

I can help you plan and execute high-quality and affordable videos to help market your brand. Smart marketers know that visual storytelling is the essential new skill in everything marketing and social. Micro content, viral assets, interviews, motion-controlled food and drink visuals and storyline video production.

Visual storytelling, when done correctly, has the potential to enhance loyalty, strengthen customer relationships, increase awareness and much more. Video portfolio



Serving: Los Angeles, Riverside,
Corona, Orange County, San Diego, San Bernardino




Food photography

Extensive portfolio shooting for some of the biggest food companies in the US such as Coca Cola, Chipotle, Tyson Foods, Subway, Weinersnitzel, Folgers Coffee etc.

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microcontent video

Short video projects 15-60 seconds in length. These are great for social media campaigns and can be very cost-efficient to shoot and edit. Multiple short videos can be shot in just one day of filming on location or in the studio.

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Storytelling videos

Longer form videos over 60 seconds in length. These short films can include interviews while showcasing individual or brand’s story. Great for your web site home page.

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Product photography

A lot of the work I do requires the ability to shoot food-related products such as packaging and branded content. Products can be very difficult for photographers to shoot if they are not experienced working with materials like plastic, glass, metal or cardboard. Each requires a difference set of lighting skills and equipment in order to correctly modify the proper lighting, shadows, reflections, highlight and post-production touch-up work.

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Food styling

Most photo shoots benefit from the services of a highly-skilled food stylist. They can work with your chef and creative team and help to keep looking fresh and flawless. Sometimes this requires the use of specialized techniques and tools. We can help you asses wether you need to deploy a professional food stylist for your production.