Plate to Pixel
Creative agency for all things culinary.
Food photography, video and creative for restaurants and food brands across Orange County, Los Angeles, San Diego & the Inland Empire.
Professional food photography
that breaks through the noise.
From the first plate to the final post, we create restaurant photos and short videos that make people hungry. Menus, websites, delivery apps, and social media- all from one shoot day and delivered in three business days. Rates start at only $495 (unlimited images).
Craveable.
Plan it. Plate it. Shoot it.
Plate to Pixel is a boutique creative agency for restaurants and food brands in Orange County, Los Angeles and San Diego. We plan every shoot with you, from concept and mood board to lighting and shot list, so every photo has a job. Bright, high-key shots for delivery apps and menus. Dark, moody images for Instagram. All from one shoot.
Looking for a local food photographer? See our Orange County food photographer, Los Angeles food photographer and San Diego food photographer pages.
Lights.Camera.Eat.
Cinematic restaurant video and scroll-stopping reels, shot the same day as your stills. Sizzling pans, slow pours and steam rising off the plate, edited for Instagram, TikTok, your website and delivery apps. Your kitchen is the set. Your food is the star.
Restaurant Video & Reels
Food videographer for restaurants: cinematic food video and vertical reels shot on the same day as your stills.
Every reason to make your
food look irresistible.
Love at first snap.
The Art of Eating with Your Eyes
FRESHLY PREPARED | JUICY PHOTOS
Loved by restaurants across Southern California.
Alan is truly NEXT LEVEL! I’ve had the pleasure of working with him on two projects, and his talent, creativity, and attention to detail are unmatched. His food and lifestyle photography is absolutely incredible, and the quality of his work is hands down some of the best I’ve ever experienced. Beyond his talent, he’s extremely professional, easy to work with, and knows exactly how to bring a vision to life. If you’re looking for the best of the best in the industry, Alan is your guy! Cannot recommend him enough. 100/10! 🔥🔥🔥
If you want someone who is professional and executes the job with absolute intention and perfection, then you need Alan to do the job. Alan was extremely pleasant to work with and was able to do his job in a timely manner without compromising the quality of his work. We are so happy with his photography for our restaurant and we look forward to working with him again.
We had such an amazing experience working with Alan for our food photography at Scratch Bakery Cafe! He is incredibly kind, patient, and genuinely such a pleasure to work with. He makes the entire process so easy and enjoyable, and his attention to detail is amazing. He really takes his time to make sure every shot is perfect, and it truly shows in his work. Every single photo turned out absolutely beautiful, and we couldn’t be happier with the results!
Alan is incredibly talented and great to work with! He’s done an amazing job with photos and videos for Milk & Cookies, and we always appreciate his creativity and attention to detail. Highly recommend Plate to Pixel!
I’ve had the pleasure of working with Alan on dozens of food photography and video projects, and he has a great eye for capturing food in a way that looks beautiful and appetizing. He’s creative, professional, easy to collaborate with, and understands how to bring a brand’s vision to life through photography and video. As someone who works in marketing and creative production, I really appreciate his attention to detail and the quality of his work. I’d happily recommend him to any business looking for high-quality food photography or video production!
Alan is incredible. Not only in his quality of imagery, but also in his professionalism, attitude, and flexibility. As an agency, he is our go-to photographer for F&B imagery. We highly recommend him.
We had the pleasure of working with Alan today for a photoshoot at both of our restaurants, and the entire experience was absolutely wonderful! Alan is so easygoing, fun to work with, and incredibly detail-oriented. He took great care with every product, making sure everything looked its best. His patience, creativity, and attention to detail truly made the experience enjoyable. We couldn’t be happier and will definitely be working with him again soon!
Amazing Food Photographer! Absolutely incredible work! The photos were stunning and professional. Very creative, detail-oriented and easy to work with. The lighting, angles and editing were perfect. Highly recommend to any restaurant or food business. Will definitely work with again!
We’re always happy with Alan’s photos! He consistently captures our restaurant and food beautifully, and we truly appreciate his creativity, professionalism, and attention to detail. It’s always a pleasure working with him, and we highly recommend his work!
I’ve had the chance to work with Alan on several projects and always love what he brings to the table. He has a great eye for capturing product in a way that feels natural and elevated.
Alan is always professional and his work and edits are excellent. Definitely recommend for your photography needs.
Fresh from the kitchen.
@culinaryphotographer. New dishes, behind-the-scenes moments and reels from our latest restaurant shoots. Follow along for a daily dose of food that looks as good as it tastes.
Frequently asked questions
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Flat rates start at $495 and include unlimited images from the shoot. Hourly options are available for shorter jobs, and I put together affordable packages for independent restaurants and cafes.
The pricing page breaks down what is included and what moves the number up or down.
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Within three business days of the shoot. That is my standard turnaround, not a rush fee.
If you are up against a menu print date or a launch, tell me the deadline and I will work to it.
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Sometimes. Ice cream, melting cheese, foam and any hero item that has to hold up for hours under lights really benefit from one. For most plated restaurant menus your own kitchen team can plate for camera with me directing, which costs you nothing extra. Styling is quoted separately, so you only pay for it when a dish needs it.
This is the single biggest difference between photos that look like the food and photos that look better than the food. A burger that has to hold up for hours under lights is a styling job before it is a photography job.
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No. You get every usable frame from the shoot. Per-image pricing makes everybody count shots on set and negotiate over the twelfth dish, which is the opposite of what you want while the food is hot.
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Everywhere, indefinitely. Menus, your website, delivery apps, social, print and paid advertising. There are no licensing tiers, no usage renewals and no expiry date.
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Yes, and it is the most cost-effective way to buy video. The lighting is already up and the food is already styled, so adding vertical reels to a stills day costs a fraction of booking a separate video shoot.
One visit can cover your menu, your website, your delivery listings and your social feed.
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Most restaurant work is a half day or a full day on location. I agree the scope with you first, so you know which one your menu needs before anything is booked.
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Yes, and often I would rather. Real plates coming out of a real kitchen look like it. It is slower than shooting a closed room, so I plan for that.
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Orange County, Los Angeles, San Diego and the Inland Empire as standard, including Irvine, Anaheim, Santa Ana, Costa Mesa, Newport Beach, Long Beach, Riverside, Corona, San Bernardino and Palm Springs.
Further afield is possible, it just adds travel.