Restaurant Photographer

Restaurant photography of food, interiors and the people behind them — for restaurants across Orange County, Los Angeles and San Diego.

Restaurant photographer for Orange County, Los Angeles and San Diego: elevated restaurant photography for memorable dining brands. Thoughtfully crafted images of food, interiors, exteriors, and people that showcase your restaurant experience and power your marketing.

From the blog: what to look for when hiring a commercial food photographer.

Make them hungry.
Restaurant photography that fills your tables.

Your menu, dining room and team, photographed the way guests remember them. I work around your service, shoot every dish on the spot and deliver edited images in three business days.

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Your local restaurant photographer.
Across Southern California.

I photograph restaurants where they are, on location and around live service, from beach towns to downtown dining rooms. Same lighting kit, same flat rates, wherever your kitchen is.

Orange County

Restaurant photography in Irvine, Newport Beach, Costa Mesa, Anaheim and Huntington Beach. Orange County is home base.

Orange County restaurant photographer ›

Los Angeles

Restaurant photography from Santa Monica to Downtown LA, Pasadena and the South Bay, for independents and multi-location groups.

Los Angeles restaurant photographer ›

San Diego

Restaurant photography for San Diego dining rooms, patios and walk-up counters, from North County to the Gaslamp.

San Diego restaurant photographer ›

Riverside & Inland Empire

Restaurant photography in Riverside, Corona, San Bernardino and Temecula, including resort and casino dining.

Riverside restaurant photographer ›

How I shoot restaurants

Every plate, ready for its close-up.

Built around your service. I schedule shoots for slower hours and work alongside your kitchen, so dishes come out at their freshest and your guests are never disrupted.

Dining rooms and chefs, too. Beyond the plates, I capture your space, your bar and the people behind the food, so your website and social feeds tell the whole story.

One shoot, every channel. Menus, websites, Google, delivery apps and Instagram. Images are delivered sized and ready, with unlimited images from the shoot.

Love at first bite.

Great restaurant photography makes someone book a table before they have tasted a thing. Bright, honest, mouthwatering images that look like your food on its best night.

Hi, I’m Alan. Here’s how I shoot restaurants.

I started Plate to Pixel in 2006, so I have been photographing food commercially for twenty years. What keeps me interested is that food is technical and creative at the same time — very left brain, very right brain. Most subjects are one or the other. Food is both, every time.

Orange County food photographer

Lighting

Why your food photos look flat

I get calls all the time from restaurants who hired a photographer before. They show me the pictures, the food is fine, and the images are dead. It is almost always the lighting.

Two dishes, two lighting set-ups. Neither is the room’s light.

Flight of colorful fresh juices and mocktails on a wooden board with flowers - restaurant beverage photography

Glass and reflections

The mistake I see most often

A big white rectangle reflected in a wine bottle, or a hard white blob sitting on a glossy plate. Once you notice it you cannot stop seeing it, and it is the clearest sign that whoever shot it did not know how to light glass.

Natural light

Can we just use the window?

Sometimes. I shoot a lot of natural light, some of my magazine work requires it, and the right window at the right hour in the right room is genuinely beautiful. The problem is that it will not hold.

A dessert with a yellow custard base topped with raspberries, edible flowers, and a drizzle of red sauce.

Los Angeles food photographer

Before the shoot

The shot list is where the day is won

We pick a date and lock it in. Then you put together a shot list of what you are trying to accomplish, and we go through it together before anyone turns a light on.

Beer-battered fish tacos with pickled onion, radish and chipotle crema - restaurant food photographer

Frames from single restaurant shoots

Prepping the food

Food for a camera is built differently

If a food stylist is on the job, they work directly with your culinary team. If there is no stylist, I talk your chef through it beforehand so the kitchen knows exactly how to prepare each dish for camera.

Chef in whites with arms crossed outside his BBQ restaurant - Orange County restaurant photographerPink neon 'I like it raw' sign inside a sushi restaurant - Los Angeles restaurant interior photographer

Chef portraits, shot on location

The shoot day

What actually happens

About thirty minutes to set up lighting and get it dialled in. Then five to ten minutes per shot. I usually take a hero of the plate, then an overhead, a close-up, a medium vertical and a horizontal — four or five angles per dish. In a four to five hour shoot that is over a hundred images.

Busy restaurant dining room at night with a large mural, shot during service - restaurant interior photographer

Shot on location, working around service

Tall stack of cheeseburgers and onion rings on white - Los Angeles restaurant food photographer

Clipped to white, shadow kept

After the shoot

Colour grading and retouching

The raw files go into Photoshop for a colour grade — balancing saturation, vibrance, contrast and highlights across the whole set so every image belongs to the same shoot. Minor retouching happens along the way. Everything is back with you within three business days.

Video

Photography and restaurant video in the same visit

I came out of film production and have been shooting restaurant video for about fifteen years. Most food photographers do not shoot professional video, and that is the thing I offer that is genuinely unusual.

Fresh chopped vegetables and microgreens in a skillet for cooking or serving.

Cookbook and editorial work

Working together

Monthly, yearly, or once

Some clients I shoot every month. Some bring me in once or twice a year to keep things fresh. Some need one big shoot to rebuild the entire menu and website, and that holds them for a long while. All three are fine.

I work as a food photographer across Orange County, Los Angeles, San Diego, Riverside, Corona, San Bernardino and Palm Springs, covering restaurant photography, food styling, product photography and restaurant video production.

Questions I get asked

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Video & Reels

Stills and reels. One shoot day.

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Pastry & Desserts

Cakes, cookies and the perfect drip.

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Beverage & Cocktails

Pours, garnishes and the glow of the bar.

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