Plate to Pixel
About Us
Learn more about Plate to Pixel, a creative company specializing in culinary photography, food video production, and visual marketing for restaurants, chefs, and food brands. We combine storytelling, high-end imagery, and strategic content creation to help businesses build a stronger brand presence across websites, social media, and digital campaigns. From food photography and chef portraits to cinematic video and branded marketing assets, we create visuals that bring your culinary identity to life.
Plate to Pixel has been raising hell with food photography and video since 2006, creating bold, artistic content for restaurants across Los Angeles, Orange County, and San Diego. Based in Irvine, CA, we help brands tell their story through powerful visuals that capture the food, the craftsmanship, and the passion behind it — then turn that energy into marketing content built to outperform the competition.
This isn’t iPhone work. It takes experience, professional gear, and a deep understanding of how to shoot complex food in fast-moving environments. Led by founder and food photographer Alan de Herrera, our team brings nearly twenty years of creative grit, global experience, and relentless drive to every project we take on.
Now let’s get to work!
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Plate to Pixel was built for brands that want more than pretty pictures. Since 2006, we’ve been in the trenches shooting food photography and video for hundreds of restaurants across Los Angeles, Orange County, and San Diego, creating bold visual content that doesn’t just sit there looking nice — it works. Based in Irvine, California, we take an outside-the-box, hard-charging approach to every shoot, chasing the color, texture, heat, motion, and soul that make food worth talking about in the first place.
Because great food deserves more than flat lighting and phone snapshots.
This work is about pressure, timing, instinct, and experience. It’s about walking into fast-paced kitchens, dealing with difficult lighting, steam, melting garnish, tight timelines, complicated plates, and still coming away with imagery that feels alive. You cannot do this kind of work with an iPhone. It takes professional equipment, technical expertise, creative discipline, and a sharp eye to produce powerful photography and cinematic video that capture the craftsmanship, passion, and obsessive detail behind every dish.
At Plate to Pixel, we help clients build strong visual marketing campaigns that crush the competition and deliver real ROI. Our mission is simple: tell your story through striking food photography and video that elevates your brand, connects with your audience, and makes people hungry before they even read the menu. The food, the people, the energy, the fire behind the brand — that’s the story we’re after.
Our portfolio stands apart because we don’t chase generic. We create work with edge, mood, texture, and impact. We are a passionate team led by founder, food photographer, and filmmaker Alan de Herrera, and that passion drives every frame we shoot. It’s contagious. So is our determination to earn your business.
While Southern California has been our home base for nearly two decades, our work has taken us around the world, shooting travel, cookbook, restaurant, and hotel projects in Spain, Italy, Mexico, Bolivia, Norway, and Ecuador. Those experiences shaped how we see light, culture, food, and storytelling — and they continue to influence every project we take on.
If you’re looking for a team that knows how to move fast, think creatively, and produce visual content with bite, beauty, and purpose, Plate to Pixel is ready. We’d love to show you what we can do for your brand, and we’d love to bid on your next project.
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We believe in keeping things simple, even when shoots get very complicated. Every project starts with listening to our clients’ needs and ends with something profoundly creative and impactful.
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From small businesses to large commercial brands, we partner with brands who care about doing things right—and working together as a team with a shared central goal.
We offer affordable small business rates and hourly options.
