Blog
Step into the Plate to Pixel blog, where food, fire, style, and storytelling collide in a beautifully controlled frenzy of culinary branding. This is where we pull back the curtain on how we create our content — and why every frame, every edit, and every visual choice is built to give brands more appetite, more identity, and more power in the marketplace.
Puncher's Chance Bourbon - Bottle Hero Video
A bottle hero product video for Puncher's Chance Bourbon, made for Facebook.
A bottle hero video for Puncher's Chance Bourbon, made for Facebook.
The bottle is the star
A bottle hero shot puts the product front and center: the label, the glass and the color of the bourbon, lit so every detail reads. Glass reflects everything around it, so controlling light is most of the job.
Matching videos for every placement
Alongside the slow-motion pour video and cocktail spots, a bottle hero video gives the brand a clean product shot for ads, e-commerce listings and retail partners.
Plate to Pixel produces product video and photography for food and drink brands across Southern California. See product and packaging photography, beverage photography and video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Need product video for your bottle or package? Get a quote from Plate to Pixel →
Puncher's Chance Bourbon - Ice and Pour Slow-Motion Video
Clear ice and a slow-motion whiskey pour for Puncher's Chance Bourbon, made for Facebook and Instagram.
A slow-motion spirits video for Puncher's Chance Bourbon, featuring clear ice and a whiskey pour, made for Facebook and Instagram.
Why slow motion for spirits
A pour lasts a second in real life. Slowed down with high frame rate video, it becomes the hero of the spot: the bourbon catching the light, the ice settling, the color of the whiskey filling the glass.
Part of a product series
This is one of several videos for Puncher's Chance, including bottle hero and cocktail spots, so the brand has a set of matching videos for different ads and placements.
See the Puncher's Chance bottle hero video and our beverage photography.
Plate to Pixel produces product video and photography for food and drink brands across Southern California. See product and packaging photography, beverage photography and video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Launching a spirits or beverage brand? Get a quote from Plate to Pixel →
The Wagyu Shop - Premium Wagyu Beef Brand Video
A brand video for The Wagyu Shop and its premium Wagyu beef, made for websites and digital ads.
A brand video for The Wagyu Shop and its premium Wagyu beef, made for websites and digital ads.
Product video for a premium food brand
Premium beef sells on detail: the marbling, the texture and the sear. Product video lets a brand show what sets its product apart and justifies the price before a customer ever tastes it.
Built for e-commerce and ads
A 35-second brand video works on a product page, as a paid social ad and on YouTube, and it pairs naturally with product photography from the same shoot.
See the Puncher's Chance Bourbon product video and TONIK beverage product videos.
Plate to Pixel produces product video and photography for food and drink brands across Southern California. See product and packaging photography, beverage photography and video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning product video for your food brand? Get a quote from Plate to Pixel →
Universal CityWalk Hollywood - Sweets Micro Content Video
One of a series of micro content videos for Universal CityWalk Hollywood, featuring sweets and treats.
One of a series of micro content videos shot for Universal CityWalk Hollywood, featuring sweets and treats.
Micro content for a destination
Micro content is a set of short videos made to keep social channels busy with fresh posts. For a destination like CityWalk, a series of quick dessert and treat videos gives the brand a steady supply of content that all shares one look.
Sweets on camera
Desserts are made for video: color, texture and the moment a treat is served. A series approach means each video can focus on a single item and still feel like part of a set.
See our pastry and dessert photography and the Baked Bear dessert reel.
Plate to Pixel films restaurant and food video across Los Angeles, Orange County and San Diego. See restaurant video production and food photography in Los Angeles. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Need a series of short videos for your brand? Get a quote from Plate to Pixel →
Frida Cuisine Los Angeles - Mexican Restaurant Video
A restaurant video for Frida Cuisine in Los Angeles, featuring authentic Mexican tacos and dishes.
A restaurant video for Frida Cuisine in Los Angeles, featuring authentic Mexican tacos and dishes.
Mexican food on video
Tacos, salsas and plated Mexican dishes are full of color and texture, and video lets people see the details: the char on the tortilla, the fresh toppings, the dish coming together.
A restaurant story in 90 seconds
At about a minute and a half, the video has room to show a range of dishes, so it works as a website feature and on YouTube, with shorter clips for social media.
See our Mexican food photography and the Blue Burro street tacos video.
Plate to Pixel films restaurant and food video across Los Angeles, Orange County and San Diego. See restaurant video production and food photography in Los Angeles. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning a Mexican restaurant video? Get a quote from Plate to Pixel →
Tommy's Burgers - Orange County Restaurant Video
A vertical restaurant video for Tommy's Burgers, made for social media and menus.
A vertical restaurant video for Tommy's Burgers, made for social media and menus.
Vertical first
This video was shot vertical, the format Instagram Reels, TikTok and Stories are built for. Framing for the phone from the start means nothing important gets cropped and the food fills the screen.
Short and to the point
At 18 seconds, it is made to be watched all the way through and looped, which is what social platforms reward.
See the Slater's 50/50 burger video and more restaurant reels.
Plate to Pixel is an Orange County food photography and video studio filming restaurants and food brands across Orange County, Los Angeles and San Diego since 2006. See restaurant video production and food photography in Orange County. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Want reels for your restaurant? Get a quote from Plate to Pixel →
Daphne's - Orange County Restaurant Video
A restaurant video for Daphne's featuring fresh salads and plates.
A restaurant video for Daphne's, featuring fresh salads and plates.
Making fresh food look fresh
Salads and fresh plates depend on color and texture: crisp greens, bright vegetables and clean presentation. On video, careful light and close framing keep that freshness on screen, which is the whole selling point of this kind of menu.
Video for restaurant groups
For a restaurant with more than one location, a short menu video can run across every channel at once: social media, the website, delivery apps and in-store screens.
See our delivery app food photography and restaurant photography.
Plate to Pixel is an Orange County food photography and video studio filming restaurants and food brands across Orange County, Los Angeles and San Diego since 2006. See restaurant video production and food photography in Orange County. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Want your menu on video? Get a quote from Plate to Pixel →
Slater's 50/50 - Flame-Grilled Burger Video
A flame-grilled burger patty on video for Slater's 50/50 in Orange County, made for social media and ads.
A restaurant video for Slater's 50/50 in Orange County, built around a flame-grilled burger patty and made for social media and ads.
Fire and the burger
Flame on the grill is one of the most watchable things in food video, and a burger patty searing over fire is the moment that sells the meal. Close framing keeps the attention on the char and the sizzle.
Video for burger restaurants
A short burger video works as a social post, a paid ad or a menu-board loop, and it shows the cooking method, not just the finished plate.
See the Tommy's Burgers video and our restaurant photography.
Plate to Pixel is an Orange County food photography and video studio filming restaurants and food brands across Orange County, Los Angeles and San Diego since 2006. See restaurant video production and food photography in Orange County. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning a burger or grill video? Get a quote from Plate to Pixel →
Stag Bar Newport Beach - Bar and Restaurant Video
A bar and restaurant video for Stag Bar in Newport Beach, featuring the tap wall and bar atmosphere.
A bar and restaurant video for Stag Bar in Newport Beach, featuring the tap wall and the bar's atmosphere.
Selling the room
For a bar, the room is the product. Video of the tap wall, the bar and the energy of the space tells people what kind of night they will have before they arrive, which is something a photo of a single drink cannot do.
Newport Beach restaurant and bar video
A 70-second piece like this works on a website, on YouTube and in ads, and it can be cut into short clips for Instagram and Stories during events and game days.
See more Newport Beach work in the Star Fish restaurant reel.
Plate to Pixel is an Orange County food photography and video studio filming restaurants and food brands across Orange County, Los Angeles and San Diego since 2006. See restaurant video production and food photography in Orange County. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Want a video for your bar or restaurant? Get a quote from Plate to Pixel →
Hidden House Coffee - Coffee Shop Branding Video
A coffee shop branding video for Hidden House Coffee, filmed and edited by Alan De Herrera.
A branding video for Hidden House Coffee, with cinematography and editing by Alan De Herrera. At close to three minutes, it is a full brand story rather than a quick reel.
Coffee shop video
Coffee is a ritual, and video is the best way to show it: the pour, the steam, the people behind the counter and the room customers come back to. A branding piece like this gives a coffee shop something to anchor its website, YouTube and social channels.
Long form, then cut down
A longer branding video is also a library of shots. From one shoot, a coffee shop can pull short clips for reels, Stories and ads that all match the main film.
See our beverage photography and the long-form chef documentary at Grits.
Plate to Pixel is an Orange County food photography and video studio filming restaurants and food brands across Orange County, Los Angeles and San Diego since 2006. See restaurant video production and food photography in Orange County. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning a video for your coffee shop or cafe? Get a quote from Plate to Pixel →
Mizu Sushi Orange County - Sushi Restaurant Video
A branding video for Mizu Sushi in Orange County, filmed and edited by Alan De Herrera.
A branding video for Mizu Sushi in Orange County, California, with cinematography and editing by Alan De Herrera.
Sushi on camera
Sushi is all detail: the cut of the fish, the shine of the rice, the precision of the hands at the counter. A branding video gives a sushi restaurant the time to show that craft properly, at a length that suits a website homepage, YouTube and longer social posts.
A brand piece, not just a menu
Rather than a list of dishes, a branding video is about how the restaurant feels and what makes it different. At over a minute long, it can carry the restaurant's look and personality, and shorter clips can be cut from it for reels and ads.
See more Japanese restaurant work in our Azabu Los Angeles videos.
Plate to Pixel is an Orange County food photography and video studio filming restaurants and food brands across Orange County, Los Angeles and San Diego since 2006. See restaurant video production and food photography in Orange County. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Want a branding video for your restaurant? Get a quote from Plate to Pixel →
TONIK Tropical Citrus - Beverage Product Video
A 22-second beverage product video for TONIK Tropical Citrus, made for YouTube, social media and digital ads.
A 22-second product video for TONIK Tropical Citrus, made for YouTube, social media and digital ads.
One flavor, one video
The Tropical Citrus video gives the flavor its own short spot built around the bottle and the drink, ready to run on its own or alongside the rest of the range.
Why short product videos work
A short video per product gives a brand a ready-made ad for every item it sells. At 22 seconds it fits pre-roll, social feeds and product pages, and the same footage can be cut down for six-second bumpers and Stories.
More TONIK product videos: brand video, Lemonade, Pomegranate.
Plate to Pixel produces beverage and product video and photography for drink and food brands across Orange County, Los Angeles and San Diego. See our beverage photography and product and packaging photography, or video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning product videos for your brand? Get a quote from Plate to Pixel →
TONIK Pomegranate - Beverage Product Video
A 22-second beverage product video for TONIK Pomegranate, made for YouTube, social media and digital ads.
A 22-second product video for TONIK Pomegranate, made for YouTube, social media and digital ads.
One flavor, one video
The Pomegranate video gives the flavor its own spot, where the deep color of the drink is the hero. A dedicated video for each flavor lets a brand promote one product at a time without reusing the same footage.
Why short product videos work
A short video per product gives a brand a ready-made ad for every item it sells. At 22 seconds it fits pre-roll, social feeds and product pages, and the same footage can be cut down for six-second bumpers and Stories.
More TONIK product videos: brand video, Lemonade, Tropical Citrus.
Plate to Pixel produces beverage and product video and photography for drink and food brands across Orange County, Los Angeles and San Diego. See our beverage photography and product and packaging photography, or video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning product videos for your brand? Get a quote from Plate to Pixel →
TONIK Lemonade - Beverage Product Video
A 22-second beverage product video for TONIK Lemonade, made for YouTube, social media and digital ads.
A 22-second product video for TONIK Lemonade, made for YouTube, social media and digital ads.
One flavor, one video
The Lemonade video focuses on a single flavor, so the color of the drink, the bottle and the label carry the whole spot. Bright, clean product video like this works as a stand-alone ad or as a product page video for that one item.
Why short product videos work
A short video per product gives a brand a ready-made ad for every item it sells. At 22 seconds it fits pre-roll, social feeds and product pages, and the same footage can be cut down for six-second bumpers and Stories.
More TONIK product videos: brand video, Pomegranate, Tropical Citrus.
Plate to Pixel produces beverage and product video and photography for drink and food brands across Orange County, Los Angeles and San Diego. See our beverage photography and product and packaging photography, or video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Planning product videos for your brand? Get a quote from Plate to Pixel →
TONIK - Beverage Brand Product Video
A 54-second brand product video for TONIK drinks, the hero piece of a beverage product video series.
A 54-second brand product video for TONIK drinks, the hero piece in a series that also includes a short video for each flavor.
Beverage video that sells the product
Drinks are hard to film well: glass reflects everything, liquid has to look fresh and cold, and labels need to stay sharp and readable. Product video for a beverage brand is about controlling all of that so the bottle, the color of the drink and the brand read clearly in every shot.
One shoot, a full product library
Filming the brand video and the individual flavor videos in one production gives a beverage brand a long-form piece for its website and YouTube, plus short cuts for social media and digital ads, all with a consistent look.
More TONIK product videos: Lemonade, Pomegranate, Tropical Citrus.
Plate to Pixel produces beverage and product video and photography for drink and food brands across Orange County, Los Angeles and San Diego. See our beverage photography and product and packaging photography, or video production. Video starts at $695 for one flat rate, with an hourly option for shorter jobs.
Launching a drink or food product? Get a quote from Plate to Pixel →
Plate to Pixel Restaurant Video Reel - Los Angeles
A quick look at the restaurant video work Plate to Pixel produces in Los Angeles, cut into one cinematic food reel.
This cinematic food reel is a quick look at the restaurant video work Plate to Pixel produces in Los Angeles: culinary moments cut together into one short reel. It is the same reel that plays across our homepage.
What goes into a restaurant video
Every shoot covers the full production: scene planning, lighting, food styling, filming and the final edit. The aim is to capture the craft, creativity and personality behind each dish, not just the plate, and to deliver footage that works on a homepage, in ads and on social media.
See the full projects
Watch individual restaurant videos for Azabu Los Angeles, Cha Cha Cha, Star Fish Newport Beach and The Blue Burro, the chef documentary at Grits in Fullerton, and recipe videos for Chino Valley Ranchers.
Plate to Pixel films restaurant videos across Los Angeles, Orange County and San Diego, with motion control, macro lenses and slow motion up to 240 fps. Video starts at $695 for one flat rate, with an hourly option for shorter jobs. See restaurant video production.
Planning a restaurant video shoot? Get a quote from Plate to Pixel →
Chino Valley Ranchers - Morning Wrap Recipe Video
A one-minute morning wrap recipe video for Chino Valley Ranchers eggs.
A one-minute recipe video for Chino Valley Ranchers eggs: Morning Wrap.
The dish
A breakfast wrap for busy mornings, with eggs as the star, filmed so the wrap comes together step by step.
Recipe videos for food brands
Recipe videos give a brand's customers a reason to buy and a way to use the product. The one-minute format fits websites, YouTube and social media, and filming a series of recipes in one production gives a brand months of content.
More from this series
The Chino Valley Ranchers recipe series also includes Asparagus and Mushroom Frittata, Baked Eggs, Heavenly Crepes, Garden Fresh Omelet, Easy Potato Skillet.
Plate to Pixel produces recipe videos, food video and food photography for food brands across Southern California. See food video production and product and packaging photography.
Planning recipe videos for your brand? Get a quote from Plate to Pixel →
Chino Valley Ranchers - Easy Potato Skillet Recipe Video
A one-minute easy potato skillet recipe video for Chino Valley Ranchers eggs.
A one-minute recipe video for Chino Valley Ranchers eggs: Easy Potato Skillet.
The dish
A one-skillet potato and egg dish, the kind of easy breakfast home cooks look for, filmed so every step is easy to follow.
Recipe videos for food brands
Recipe videos give a brand's customers a reason to buy and a way to use the product. The one-minute format fits websites, YouTube and social media, and filming a series of recipes in one production gives a brand months of content.
More from this series
The Chino Valley Ranchers recipe series also includes Asparagus and Mushroom Frittata, Baked Eggs, Heavenly Crepes, Garden Fresh Omelet, Morning Wrap.
Plate to Pixel produces recipe videos, food video and food photography for food brands across Southern California. See food video production and product and packaging photography.
Planning recipe videos for your brand? Get a quote from Plate to Pixel →
Chino Valley Ranchers - Garden Fresh Omelet Recipe Video
A one-minute garden fresh omelet recipe video for Chino Valley Ranchers eggs.
A one-minute recipe video for Chino Valley Ranchers eggs: Garden Fresh Omelet.
The dish
An omelet filled with fresh vegetables is a classic way to show off eggs, and the fold is the hero moment of the video.
Recipe videos for food brands
Recipe videos give a brand's customers a reason to buy and a way to use the product. The one-minute format fits websites, YouTube and social media, and filming a series of recipes in one production gives a brand months of content.
More from this series
The Chino Valley Ranchers recipe series also includes Asparagus and Mushroom Frittata, Baked Eggs, Heavenly Crepes, Easy Potato Skillet, Morning Wrap.
Plate to Pixel produces recipe videos, food video and food photography for food brands across Southern California. See food video production and product and packaging photography.
Planning recipe videos for your brand? Get a quote from Plate to Pixel →
Chino Valley Ranchers - Heavenly Crepes Recipe Video
A one-minute heavenly crepes recipe video for Chino Valley Ranchers eggs.
A one-minute recipe video for Chino Valley Ranchers eggs: Heavenly Crepes.
The dish
Crepes show off eggs in a different way: a thin batter, a quick swirl in the pan and a delicate fold, details that read best in close-up.
Recipe videos for food brands
Recipe videos give a brand's customers a reason to buy and a way to use the product. The one-minute format fits websites, YouTube and social media, and filming a series of recipes in one production gives a brand months of content.
More from this series
The Chino Valley Ranchers recipe series also includes Asparagus and Mushroom Frittata, Baked Eggs, Garden Fresh Omelet, Easy Potato Skillet, Morning Wrap.
Plate to Pixel produces recipe videos, food video and food photography for food brands across Southern California. See food video production and product and packaging photography.
Planning recipe videos for your brand? Get a quote from Plate to Pixel →