Restaurant video & social reels
Cinematic food video and vertical reels, shot on the same day as your stills.
Kitchen action, slow-motion plating, the pour and the pull, chef interviews and the room in full service — for restaurants and food brands across Orange County, Los Angeles and San Diego.
Food in Motion
Food does things on camera that a still photograph can’t hold: the pour, the pull, the sear, steam coming off a plate the second it lands. I shoot the choreography of a kitchen in service and cut it into something people actually stop scrolling for — vertical for social, wide for your website, from the same footage.
Video Reels
Restaurant video production and social reels
I'm Alan De Herrera. I shoot cinematic restaurant video and vertical social reels for restaurants, chefs and food brands across Orange County, Los Angeles, San Diego and Riverside — kitchen action, the pour, the pull, plating in slow motion, chef interviews and the room in full service.
Almost all of it is shot on the same day as your stills. The lighting is already up and the food is already on the table, which makes it the cheapest video you will ever buy and the reason one visit can cover your menu, your website and your social feed.
What you get
Vertical for social, wide for your site
Every shoot is delivered vertical for Instagram, TikTok and Reels, and wide for your website and YouTube, cut from the same footage. You get the sizes and aspect ratios each platform actually wants rather than one file you have to crop yourself.
Cinematic slow motion for pours, pulls, sears and garnish drops. Motion control for plating and product moves when a shot needs it. Clean interview set-ups when you want the chef or the owner on camera. Colour, cut, sound and captions are all handled by me — you do not get raw clips and a problem.
Read more about how a video day runs
We agree the shot list before the date, grouped by where the clips are going. On the day I work around service rather than shutting it down, and I shoot the hero sequences first while the kitchen is fresh.
Your kitchen team cooks and plates to camera with me directing, which costs you nothing extra. Ice cream, melting cheese, foam and any hero dish that has to hold up for hours under lights benefit from a food stylist, and I bring one in and quote it separately when a shoot needs one.
What it costs
Flat rates from $495
Unlimited footage from the session, no per-clip fees and no licensing tiers. Reels added to a stills day cost far less than a dedicated video day, because the expensive part — lighting, styling, access — is already paid for.
Tell me what you want the video to do, your city and roughly when you need it, and I will come back with a straight number within one business day. There is a full breakdown on the pricing page.
Restaurant video questions
How much does a restaurant video cost?
Flat rates start at $495 and include unlimited footage from the session, with hourly options for shorter jobs. The number moves with how much needs cutting, whether it is a dedicated video day or reels added to a stills day, and whether the shoot needs motion control.
There is a full breakdown on the pricing page. No per-clip fees and no licensing tiers.
Can you shoot reels and photos on the same day?
Yes, and it is by far the cheapest way to buy video. The lighting is already up and the food is already on the table, so the extra cost is small. One visit gives you menu stills, website images, delivery-app photos and vertical reels.
What video formats and sizes do I get?
Vertical for Instagram, TikTok and Reels, plus wide versions for your website and YouTube, cut from the same footage. You get the sizes and aspect ratios each platform wants rather than one file you have to crop yourself.
What do we need to prepare for a video shoot?
Decide which dishes and which parts of the room matter most, and make sure the space is clean and the kitchen knows I'm coming. I bring the lighting, the grip and the props.
If there is a dish that needs a hero sequence, tell me early so I build the day around it. A stylist comes in when a dish needs one, quoted separately.
Do you film during service?
Yes, and often I would rather. Real service gives real energy, real steam and real faces. It is slower than filming a closed room, so I plan for that and stay out of the way of the pass.
Who does the editing, colour and captions?
I do. You get finished, colour-graded clips with sound and captions, ready to post. You are not handed raw footage and left to work out what to do with it.
How fast do I get the video back?
Three business days for a standard reel set. Longer brand pieces with music licensing, voiceover or heavy motion work take longer, and I will tell you the date before we shoot rather than after.
Do you shoot chef interviews?
Yes. Clean two-light interview set-ups with proper audio, cut with kitchen and food footage from the same visit. It is the fastest way to make a restaurant feel like a place run by people.
Which cities do you cover for restaurant video?
Orange County, Los Angeles, San Diego, Riverside, Corona, San Bernardino and Palm Springs, and I travel beyond Southern California for brand campaigns.