Mexican Food Photography

Charred chiles, bright crema, salsa roja that still reads red. I photograph Mexican food on location for taquerias, restaurants and food brands across Orange County, Los Angeles and San Diego.

 

Mexican food photography

I'm Alan De Herrera. I photograph for taquerias, Mexican restaurants, mariscos counters and salsa, tortilla and hot sauce brands across Orange County, Los Angeles, San Diego and the Inland Empire.

Mexican food is built on colour and contrast: charred chiles, bright crema, lime and cilantro, the deep red of a good salsa roja. The whole job is holding all of that in one frame without letting the reds go muddy or the greens go grey.

Churros in branded boxes with long shadows on yellow - Los Angeles Mexican food menu photography

Tacos, shot for a Los Angeles taqueria

Yellowtail crudo tostada with serrano and microgreens on a blue corn tortilla - Hollywood food photography

Hollywood, on location during service

How I light it

Texture first, then colour

Directional light rakes across a tortilla so you can see the char marks and the grain. Careful fill keeps cilantro green and salsa red instead of brown. A little sheen on the meat and the crema makes a plate look like it was set down in front of you a second ago.

Everything is lit, not found. That matters in a taqueria, where the good light is usually on the wrong side of the room and service does not stop because a photographer showed up.

What a day covers

Row of street tacos with lime on a wooden board - Los Angeles restaurant food photographer

Menu work, Los Angeles

A full menu in a day

A typical day is thirty to forty-five dishes: tacos, burritos, tortas, platos, aguas frescas and the desserts. I shoot each one so it works on a printed menu, on your website and as a square tile in DoorDash or Uber Eats, and I name and size the files so your manager can drop them straight into the merchant portal.

Flat rates start at $495, every usable frame is yours with no per-image fees or licensing tiers, and the edited images land within three business days.

Mexican food photography questions